The importance of innovative fundraising campaigns
Mike Zywina is the founder of Lime Green Consulting which supports small charities to develop their fundraising strategies. He has shared his thoughts on why it’s important to create outstanding fundraising campaigns and practical steps that you can take to make this happen for your organisation.
At some point I’m sure that you’ve been told to “be innovative” or “think outside the box”. Sadly, those words often have the opposite effect! Getting creative isn’t easy, so if you’re trying to come up with that knockout concept but keep drawing a blank, here’s our eight-step plan for success.”